As one of the major emerging markets on an international scale, it is essential for your business to get in on the ground floor to truly maximise the new opportunities that Brazil has to offer. Latin America is the fastest growing region of the globe, even ahead of Asia. With this new emerging market ready to start making serious waves, it is important to have a real understanding of why your investment would be well placed in a Brazilian context.
1. The changing face of culture
The archetypal view of Brazilian culture today is one of beautiful scenery, lots of fun and relaxing on the beach. With an engrained view of Carnivale, girls in tiny bikinis and lots of alcohol consumption, it's difficult to see Brazil as a viable market for investment. However, we have seen a major shift into the professional sphere recently, with many major financial, manufacturing and IT-based businesses setting up headquarters in Rio de Janeiro and Sao Paulo. This can be accounted to the recently-graduated youth of Brazil, who are highly qualified and under-worked, ready and excited to make the most of Brazil's resources for small and big businesses, and anything in between.
2. A dark horse preparing to overtake
As the political situation in Brazil stabilises and the citizens settle into a democratic setting, the people are beginning to identify the issues that are important, resulting in a burst of protests and strong political activity. However, as a result of this importance that Brazilians are placing on the political environment, we have seen a strong push to enter the new globalised world with a thriving economy and widespread implementation of space-shrinking technology. While poverty is still one of the major issues facing Brazil today, the image of the favelas and a country seemingly constantly ravaged by natural disasters is long gone, as international investment can only strengthen a nation that has emerged from the rubble and is ready to take on the world.
3. New infrastructure and a new outlook
The two largest sporting events are set to be held in Brazil in the coming years, which has required significant investment in infrastructure by the Brazilian government. With the upcoming FIFA World Cup in 2014 and the Rio de Janeiro 2016 Olympics on the horizon, the world has witnessed marked improvements in public transportation, stadiums and other sport-related buildings and an overall excitement in the air as Brazil leads up to an international influx of sports tourists. With a focus on environmental sustainability, the world should take note and advantage of the new facilities and exciting prospects for the coming years.
We can see that Brazil is preparing itself to make its debut on the world’s stage as an exciting, innovative and entrepreneurial investment opportunity. Make sure your business is ahead of the curve as we see Brazil move front and centre in political, cultural, economic and social areas.
We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in March 2014.